Free Link Exchange -- It's A Win-Win Situation!
If you have stumbled upon this blog, whether it be by the "Next Blog" button, or by a link on someone else's site, I propose we do each other a favor. If you place a permanent link to this site (URL http://monsterlinkexchange.blogspot.com) on your blog / website, I will return the favor.
Once you have a link to my site, simply reply to this post with your blog name, url, content category, and the location of our link on your site.
Example:
Name: The Pursuit of Folk
Category: Music Blog
Link Location: Left column, middle of the page
Why Should You Do This?
The more sites you have linking to your blog, the higher your search rank will be in search engines such as Google, Yahoo, MSN, and more. It's a win-win situation for everyone, and most importantly, it's FREE!
5 Super Tips For Creating Natural and Successful Backlinks!
If you’re paying for links or building them manually, it’s becoming more and more important to make it look like you’re gaining them naturally. That’s because, as a site owner, you’re supposed to be gaining them naturally, at least in Google’s eyes.
And the search engines are becoming increasingly good at sniffing out links that, by their rules, haven’t been earned.
In an ideal world, what is considered ‘earned’ would be up for debate. In the real world though, we must play by their rules.
Therefore, if you’re actively involved in the backlinks you obtain and not simply sitting back and taking whatever comes at you via your ‘too awesome for words!’ content, then don’t raise any flags and make it easy for Google to discount your hard earned links.
Follow the tips below the help keep your link profile as natural looking as possible.
1. Vary Your Anchor Text
Targeting one specific term and building links with exactly the same anchor text and description is never a good idea. Instead try to gain links that have varied versions of your preferred anchor text. For example, if your main term was “online college degrees” you might also target; ‘college degrees online’, ‘online colleges and degrees’ and even ‘degrees and colleges online’. Also get some links that are just straight URLs (and even images) as not every site would naturally link to you using anchor text or keywords.
2. Don’t Focus on Just Pages with High PageRank
Again, in the natural realm of things, not every site that links to yours would have high PR (or even any PR). Don’t be afraid to ask for, or spend your money, on backlinks from pages that are of good quality and indexed, but maybe don’t have oodles of PageRank. They’re not a waste of time if they’re helping to balance out your link profile.
3. Don’t Forget Your Inner Pages
Don’t focus your campaign solely on gaining links to the homepage. Choose important inner pages and get links to those too. By doing this you’ll be showing Google that your content is garnering interest.
4. Get All Different Types of Links
There are many different types of backlinks, with editorial style ones being the best. Definitely try to score these but don’t focus exclusively on any one type of link. Also strive to gain links from blogrolls/sidebars, resource type pages, quality directory listings, social media sites, sponsorships and awards etc. Basically anywhere it makes sense for your site to be listed or mentioned.
5. Keep the Link Velocity Slow and Steady
Unless your site has recently been mentioned on CNN or made the homepage of digg, be wary of the rate at which you are gaining your manual links. Just remember, it isn’t only the sheer number of links that matters in the long run but the quality of the sites linking to you.
Backlinks: What are they and how do I get them?
Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.
How does a webmaster go about getting high quality backlinks to his or her website? There are many ways this can be done. Some people advocate writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories. One directory that has an excellent reputation is called DMOZ, or the "Open Directory". This directory is probably the most respected directory online today. The websites it contains have all been placed there by human editors; there is no "automation" to this directory. The only drawback that's been discussed about this directory is that it takes so long to have a website included.
Another way that many people build backlinks for their website is to use Social Bookmarking websites. A "Social Bookmark" is a website that usually has a very popular 'community' aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save "bookmarks" of favorite websites which can be itemized by 'tags', which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that's private or can be listed publicly, so that everybody can see it.
With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an "interactive" quality to them nowadays. Readers can often sign in and create profiles. They then are often allowed to post comments on the stories or articles on the website or blog. In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.
Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.
So What is Search Engine Optimization (SEO)?
An Introduction:
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
1. How Search Engines Work!
The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing,processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine startscalculating the relevancy of each of the pages in its index to the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative 2 for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.
The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
2. Differences Between The Major Search Engines
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.
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